Luxury Retail Archives - Alexis Parkes

Saks Fifth Avenue: An Enduring Legacy of Luxury and Style

Brand Identity and History: Saks Fifth Saks Fifth Avenue, a renowned luxury department store chain, has undergone a remarkable evolution in its brand identity since its inception in 1896. Initially known as Saks & Company, the store has consistently adapted to changing consumer preferences and market trends, while maintaining its core values of exclusivity, quality, … Read more